Company Profile
At DGA, we are very proud of our history within the Automotive Industry, and of the steady pace in which we continually provide our Clients with the exact information they need, either through their specific requests, or through the requirements of their Manufacturers. By keeping in-tune with our Clients needs, it has gained DGA a reputation of not only "Excellence", but also of "Flexibility". It is the combination of these two important factors that has kept DGA in high regard not only with our Clients, and their Manufacturer's, but also with our Staff.
   Company History
   Partnership with Clients
   Manufacturer Qualification
   Our Staff
   Protecting Customer Information
Back in 1986, Karen Winterling (President and founder of DGA) entered the Auto Industry with an enthusiasm for success. She trained with a local Dealership to sell Aftermarket products for New Vehicle sales. She succeeded at this position quickly, gaining high levels of profits for the Dealerships that she worked for. After several years of continued success at this position, Karen was eventually assigned to train all new incoming Aftermarket Sales Representatives. Many of who still perform this job with great success.
During 1994, Karen observed continuing changes in the Auto Industry, and determined that she needed to change with it. Customer Satisfaction and Follow-up were quickly becoming major concerns of the Manufacturer's, and Karen was determined to capitalize on the changing needs of the Dealerships. She recognized that it was certainly the Customer's feedback that would indeed be the Greatest Asset that the Dealerships could obtain, and she followed through by naming her new company Dealer's Greatest Assets, Inc.
Upon beginning this endeavor Karen sought guidance from an automotive associate, who joined her in this venture to start this company, and to help it grow. Eventually, this associate moved on to seek other opportunities, and Karen continued on with DGA, gaining valuable input from the local DaimlerChrysler Regional Representatives as a means to continually improve the information provided by DGA's reports.
As time went on, Karen's reports continued to improve. She had also shown her clients that she was ready to assist them in anyway possible, and willing to incorporate any specific information requests that each of them had made for their Dealerships.
In December of 1999, Karen was invited to visit some of the Management staff at DaimlerChrysler's plant in Detroit. Their request was for Karen to provide examples of DGA's current product, along with process maps that she had generated per request of some of the local DaimlerChrysler Dealerships. The management staff was very impressed with DGA's program as well as with the Monthly Reports that DGA provides as part of it Customer Follow-up Program.
During May of 2000, Karen received notification from the management at DaimlerChrysler, in Detroit, that DGA was approved as the "Recommended Follow-up Company" for all of the DaimlerChrysler Dealerships on the East Coast. Needless to say, the phone began ringing, and DGA business more than doubled in a matter of three (3) months.
DGA had grown so immensely over the next few months that Karen realized that she would now need additional assistance to ensure that DGA would effectively handle the abundance of new business. It was at this time that Karen asked her husband, David, to retire from his position as a Software/Systems Engineer, working for a DOD Contractor, and join DGA to take over the Data Interpretation and Computer responsibilities.
Since joining DGA, Dave has automated and stream-lined all of the reports and forms used by the company, upgraded and added numerous computer systems & printers in the main office, and assisted with the installation of a full Ethernet network with cable internet & email access. All of these modifications prepared DGA for the growth and success that the Company has since endured. DGA now employs nearly 50 Staff members, with numerous new staff ready and waiting.
Since this time, DGA has become deeply involved within Ford's "Blue Oval" program, as well as Honda's "Excell" program. All associated DGA Alerts, and Reports for these Manufacturer's are continuously updated to meet or exceed the requirements set forth by these programs.
More recently, through a current iteration of review by DaimlerChrysler, DGA has once again confirmed their presence, as an exceptional Follow-up provider, and is now recognized, by DaimlerChrysler, as 1 of only 5 "Approved" Follow-up Vendors in the entire United States.
DGA offers a level of information and value that is unsurpassed by any other company in the area. Our Monthly Reports are exceptionally comprehensive, yet easy to read, understand, and use. They provide a level of information that our clients value greatly, and they show us their appreciation by their continued request for our Service, and their recommendation of our company to other Dealerships.
Like any successful relationship, DGA succeeds due to its ability to form an effective partnership with our Client Dealerships. This partnership is paramount because we assist them with understanding the needs of their customers by providing them prompt, factual, and effective feedback directly from the individuals that purchase their products and services. Without this information, Client Dealerships would not be able to as easily identify: who are the best Sales people & Service Advisors; where their advertising budget is best spent; and most importantly… where are the weak spots in the processes of getting the Customers through the Sales Process, and, just as importantly, ensuring that the Customer's vehicles are fixed on their first Service visit. By providing this vital information, DGA assists its Client Dealership in refining there processes, ensuring a true Partnership of Success!
Along with DGA's recent award from Daimler Chrysler as 1 of 5 Approved Follow-up Vendors, DGA is also fully qualified in Ford's "Blue Oval" program, and Honda's "Excell" Program. DGA has also assisted many other Dealerships with their particular Manufacturer Programs to include Volvo & Subaru.
DGA mainly employs Customer Representatives who "telecommute". These individuals are professional people who prefer to work from home. They have DGA company designated phone lines, and separate home offices. They will telephone your Customers at their home phone, and (if provided) their work phone numbers with a minimum of six attempts made. Each Client Dealership is designated one (1) DGA Representative. DGA has found that designating one specific Representative for each Client is vital to your success, as well as ours. This is because each representative is individually accountable for the high contact rate percentage that we provide in all of our Client Dealerships. All of our representatives are "customer friendly", and are fully experienced in the Microsoft products that we use to generate the information that we provide to you. As with any business, we also recognize that it is our highly regarded staff that is OUR Greatest Asset.
At DGA, we understand the importance of protecting the privacy of your Customers. In accordance with the Gramm-Leach-Bliley Act of 1999, we have each of our Customer Representatives sign an agreement regarding the protection of your Customer's privacy, and additionally, make this written agreement with all of our Clients. Your customers expect their information to be kept private within your organization, and we, at DGA, understand this need to fully comply with this legal obligation.