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At DGA, we are very proud of our history within the Automotive Industry, and of
the steady pace in which we continually provide our Clients with the exact
information they need, either through their specific requests, or through
the requirements of their Manufacturers. By keeping in-tune with our Clients
needs, it has gained DGA a reputation of not only "Excellence", but also of
"Flexibility". It is the combination of these two important factors that
has kept DGA in high regard not only with our Clients, and their Manufacturer's,
but also with our Staff.
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Company History
Partnership with Clients
Manufacturer Qualification
Our Staff
Protecting Customer Information
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Back in 1986, Karen Winterling (President and founder of DGA) entered the Auto
Industry with an enthusiasm for success. She trained with a local Dealership
to sell Aftermarket products for New Vehicle sales. She succeeded at this
position quickly, gaining high levels of profits for the Dealerships that
she worked for. After several years of continued success at this position,
Karen was eventually assigned to train all new incoming Aftermarket Sales
Representatives. Many of who still perform this job with great success.
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During 1994, Karen observed continuing changes in the Auto Industry, and
determined that she needed to change with it. Customer Satisfaction and
Follow-up were quickly becoming major concerns of the Manufacturer's, and
Karen was determined to capitalize on the changing needs of the Dealerships.
She recognized that it was certainly the Customer's feedback that would
indeed be the Greatest Asset that the Dealerships could obtain, and she
followed through by naming her new company Dealer's Greatest Assets, Inc.
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Upon beginning this endeavor Karen sought guidance from an automotive associate,
who joined her in this venture to start this company, and to help it grow.
Eventually, this associate moved on to seek other opportunities, and Karen
continued on with DGA, gaining valuable input from the local DaimlerChrysler
Regional Representatives as a means to continually improve the information
provided by DGA's reports.
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As time went on, Karen's reports continued to improve. She had also shown
her clients that she was ready to assist them in anyway possible, and willing
to incorporate any specific information requests that each of them had made for
their Dealerships.
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In December of 1999, Karen was invited to visit some of the Management staff
at DaimlerChrysler's plant in Detroit. Their request was for Karen to provide
examples of DGA's current product, along with process maps that she had generated
per request of some of the local DaimlerChrysler Dealerships. The management
staff was very impressed with DGA's program as well as with the Monthly Reports
that DGA provides as part of it Customer Follow-up Program.
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During May of 2000, Karen received notification from the management at
DaimlerChrysler, in Detroit, that DGA was approved as the "Recommended
Follow-up Company" for all of the DaimlerChrysler Dealerships on the East Coast.
Needless to say, the phone began ringing, and DGA business more than doubled
in a matter of three (3) months.
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DGA had grown so immensely over the next few months that Karen realized that
she would now need additional assistance to ensure that DGA would effectively
handle the abundance of new business. It was at this time that Karen asked her
husband, David, to retire from his position as a Software/Systems Engineer,
working for a DOD Contractor, and join DGA to take over the Data Interpretation
and Computer responsibilities.
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Since joining DGA, Dave has automated and stream-lined all of the reports
and forms used by the company, upgraded and added numerous computer systems
& printers in the main office, and assisted with the installation of a full
Ethernet network with cable internet & email access. All of these modifications
prepared DGA for the growth and success that the Company has since endured.
DGA now employs nearly 50 Staff members, with numerous new staff ready and waiting.
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Since this time, DGA has become deeply involved within Ford's "Blue Oval"
program, as well as Honda's "Excell" program. All associated DGA Alerts,
and Reports for these Manufacturer's are continuously updated to meet or
exceed the requirements set forth by these programs.
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More recently, through a current iteration of review by DaimlerChrysler,
DGA has once again confirmed their presence, as an exceptional Follow-up
provider, and is now recognized, by DaimlerChrysler, as 1 of only 5 "Approved"
Follow-up Vendors in the entire United States.
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DGA offers a level of information and value that is unsurpassed by any other
company in the area. Our Monthly Reports are exceptionally comprehensive,
yet easy to read, understand, and use. They provide a level of information
that our clients value greatly, and they show us their appreciation by their
continued request for our Service, and their recommendation of our company to
other Dealerships.
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Like any successful relationship, DGA succeeds due to its ability to form an
effective partnership with our Client Dealerships. This partnership is paramount
because we assist them with understanding the needs of their customers by
providing them prompt, factual, and effective feedback directly from the
individuals that purchase their products and services. Without this information,
Client Dealerships would not be able to as easily identify: who are the best
Sales people & Service Advisors; where their advertising budget is best spent;
and most importantly… where are the weak spots in the processes of getting
the Customers through the Sales Process, and, just as importantly, ensuring
that the Customer's vehicles are fixed on their first Service visit. By
providing this vital information, DGA assists its Client Dealership in refining
there processes, ensuring a true Partnership of Success!
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Along with DGA's recent award from Daimler Chrysler as 1 of 5 Approved Follow-up
Vendors, DGA is also fully qualified in Ford's "Blue Oval" program, and Honda's
"Excell" Program. DGA has also assisted many other Dealerships with their
particular Manufacturer Programs to include Volvo & Subaru.
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DGA mainly employs Customer Representatives who "telecommute". These individuals
are professional people who prefer to work from home. They have DGA company
designated phone lines, and separate home offices. They will telephone your
Customers at their home phone, and (if provided) their work phone numbers with
a minimum of six attempts made. Each Client Dealership is designated one (1)
DGA Representative. DGA has found that designating one specific Representative
for each Client is vital to your success, as well as ours. This is because each
representative is individually accountable for the high contact rate percentage
that we provide in all of our Client Dealerships. All of our representatives
are "customer friendly", and are fully experienced in the Microsoft products
that we use to generate the information that we provide to you. As with any
business, we also recognize that it is our highly regarded staff that is OUR
Greatest Asset.
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At DGA, we understand the importance of protecting the privacy of your Customers.
In accordance with the Gramm-Leach-Bliley Act of 1999, we have each of our
Customer Representatives sign an agreement regarding the protection of your
Customer's privacy, and additionally, make this written agreement with all
of our Clients. Your customers expect their information to be kept private
within your organization, and we, at DGA, understand this need to fully comply
with this legal obligation.
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